Website Overview Checklist
Before conducting a full-blown technical SEO audit, it’s important to understand the website first, so you know where to focus your time, prioritise issues and identify quick wins (and maybe the more complex stuff to save for later).
Use this checklist to kick things off, then move forward with confidence knowing what to tackle first, what can wait, and how to best help your client.
Business and
Website Goals
- What are the primary goals of the website?
- Is the website targeting local customers or operating in specific geographic regions?
- Are there any upcoming business goals or marketing campaigns that may impact the website?
- Are the website’s key pages (home page, product/service pages, etc.) identified and prioritised?
Website History
and Current Status
- When was the website launched?
- What platform or CMS is the website built on? (WordPress, Shopify, custom-built, etc.)
- Has the website undergone any major redesigns or updates?
- Has the website undergone any migration (e.g., domain change, CMS change, server move)?
- Have the website received any penalties or warnings from Google Search Console (manual penalties, algorithmic changes)?
- Are there any known technical issues with the website that need immediate attention? (E.g., slow loading times, broken links, error messages)
- Are there any known issues with the website’s domain or hosting provider?
- Are there any historical issues or recurring patterns (e.g., crawl errors, ranking drops) that need to be addressed?
Traffic and
Analytics
- Has the website been connected to Google Search Console?
- Has the website been connected to Google Analytics?
- Is there any ongoing paid advertising (PPC, Google Ads, Facebook Ads, etc.) running for the website?
Website Updates
and Maintenance
- How often is the website updated? (Frequency of content additions, new product listings, blog posts, etc.)
- Are there any major content changes planned soon (e.g., new product launches, seasonal updates)?
- Are there any site-wide changes (e.g., design updates, content reorganisation) planned soon?
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