Page Titles Audit Checklist

Here’s a list of questions to ask when auditing your page titles for technical SEO issues:

Missing Page Titles

Are there any pages missing a <title> tag?
Are dynamically generated pages failing to include a title?
Are certain content types (e.g., PDFs, product pages) missing titles?
Are missing titles affecting indexing or visibility in search results?
Are CMS templates failing to generate titles correctly?

Multiple Page Titles

Are there multiple <title> tags on any page?
If multiple titles exist, are they conflicting or redundant?
Is JavaScript dynamically injecting an additional title, causing duplication?
How do browsers and search engines handle multiple titles on these pages?

Page Titles Outside Expected Format

Do page titles follow the expected branding or structural format?
Are there inconsistencies between different sections or templates?
Are certain pages missing critical keywords or brand identifiers?
Is the title format optimised for different types of pages (e.g., blog vs. product page)?

Duplicate Page Titles

Are there multiple pages with the same <title> tag?
Are duplicate titles leading to keyword cannibalisation or indexing issues?
Are duplicate titles caused by parameterised URLs, pagination, or session IDs?
Can duplicate titles be resolved through better templating or unique title generation?

Page Titles Over
60 Characters

Are any titles exceeding 60 characters, making them likely to be truncated in search results?
Can long titles be rewritten to keep important keywords within the first 50-60 characters?
Are long titles unnecessarily repetitive or stuffed with keywords?
Are branding elements (e.g., company name) pushing valuable keywords too far back?

Page Titles Below
30 Characters

Are there titles with fewer than 30 characters, making them too short to convey meaning?
Are short titles missing critical keywords or context?
Are short titles vague or unhelpful for users and search engines?
Can additional descriptive elements be added to improve clarity and relevance?

Page Titles Over
561 Pixels

Are any titles exceeding 561 pixels, leading to truncation in Google search results?
Does the pixel width exceed limits due to long words, capital letters, or special characters?
Can excessive branding, unnecessary words, or long product names be trimmed?
Are important keywords being cut off in SERP results?

Page Titles Below
200 Pixels

Are there titles shorter than 200 pixels, making them too brief or uninformative?
Are these short titles failing to provide enough keyword relevance?
Can these titles be expanded with additional context or useful modifiers?
Are single-word titles or generic placeholders affecting visibility?

Page Titles
Same as H1

Are page titles exactly the same as the H1 heading?
Should the title be more concise, while the H1 is more descriptive?
Is the H1 too generic, making the title redundant?
Can the title be adjusted to better optimise for search engines while keeping the H1 user-friendly?
Are all pages following a consistent and logical title-H1 structure?