Team Alignment and Communication Checklist
Ensure all teams are aligned, informed, and ready to act. This checklist verifies communication and coordination before starting a technical SEO audit.
Stakeholder
Engagement
- Has the purpose and scope of the technical SEO audit been clearly defined and agreed upon across departments?
- Are all relevant stakeholders (e.g., marketing, product, dev, content) aware of the audit timeline and deliverables?
- Has leadership endorsed the audit to ensure cross-team cooperation and accountability?
- Are decision-makers available and aligned for sign-offs and prioritisation of identified issues?
- Has a primary point of contact for each involved team been identified?
Communication Infrastructure
- Is there a centralised communication channel (e.g., Slack thread, project board) dedicated to audit-related discussions?
- Have team roles and responsibilities for the audit been documented and shared?
- Is there a post-audit review process scheduled to discuss findings, assign actions, and plan follow-ups?
- Are audit findings being integrated into existing sprint or workflow systems (e.g., Jira, Asana)?
Operational
Readiness
- Have content, design, and UX teams been made aware of their possible involvement in implementing fixes?
- Has the development team been briefed on potential technical changes resulting from the audit?
- Are current documentation and version control practices sufficient for tracking audit-related changes?
- Are there known blockers (e.g., code freeze, platform migration) that may impact audit implementation?
- Is there a contingency plan if key team members become unavailable during the audit period?
Strong team alignment and clear communication set the foundation for a successful technical SEO audit. Address gaps early to avoid delays and missed insights.
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