BACKLINK AUDIT SERVICES

We conduct a deep backlink analysis, ensuring your website has a clean, healthy, and powerful link profile that boosts rankings and protects against Google penalties.

What is a Backlink Audit?

Backlink audit is a strategic deep-dive into your website's off-page SEO. It goes beyond just counting the number of websites linking to you; it's about understanding their impact.

During a backlink audit, every link pointing to your site is meticulously investigated to identify both valuable assets and potentially harmful liabilities.

Ultimately, a backlink audit gives you the power to control your link profile and build a solid foundation for long-term SEO success.

Importance of Backlink Auditing

Backlinks remain one of the most powerful ranking factors in Google’s algorithm. A strong backlink profile can push your website to the top of search results, while toxic links can get your site penalised or even deindexed. Here’s why backlinks are vital for your SEO success:

Authority & Trust

High-quality backlinks from authoritative sites boost your website’s credibility.

Higher Rankings

Search engines see backlinks as votes of confidence, improving your visibility.

Referral Traffic

Quality backlinks drive targeted visitors to your site, increasing conversions.

Google Penalties Protection

Toxic, spammy, or unnatural backlinks can harm your SEO—regular audits help prevent ranking drops.

Maintain a Healthy Link Profile

Regular audits help you monitor your link profile and ensure it remains healthy and strong.

Protect Against Negative SEO

Competitors may engage in "negative SEO" tactics by creating spammy backlinks to your site. An audit can help you detect and address these attacks.

What You Get in Your Backlink Audit Report

When you order a backlink audit, you'll receive a comprehensive report that goes beyond just data—it includes expert insights, risk assessments, and actionable strategies to improve your website’s link profile. Here’s what you’ll get:

Full Backlink Profile Breakdown

● Total backlinks & referring domains.
● DoFollow vs. NoFollow links ratio to evaluate link equity.
● Link type distribution (text, image, redirect, frame, etc.).
● Backlink source locations (geographical analysis of linking domains).
● Historical backlink trends – gain/loss patterns over time.

Manipulative Links Analysis

● Identification of manipulative backlinks through manual review.
● Risk assessment for potential Google penalties (manual actions or algorithmic downgrades).
● List of unnatural/manipulative links with reasons why they are harmful.

Competitor Backlink Benchmarking & Link Gap Analysis

● Side-by-side comparison of your backlinks vs. competitors.
● High-authority domains linking to competitors but not you.
● Common backlinks among top competitors.
● Insights on how competitors are acquiring backlinks (guest posts, partnerships, PR, etc.).

Anchor Text & Link Relevance Analysis

● Anchor text distribution report (exact match, branded, partial match, generic, etc.).
● Over-optimised anchor risks (to avoid penalties).
● Relevance of linking sites to your niche (Topical Trust Flow).
● Analysis of contextual vs. non-contextual backlinks (links within content vs. footers, sidebars, etc.).

Actionable Recommendations & Link-Building Strategy

● Step-by-step action plan to improve your backlink profile.
● Manipulative links and manual action removal strategy.
● Lost Backlinks Recovery Plan – A list of lost links with recommendations for reclaiming them.
● New link-building opportunities (guest posting, outreach, digital PR).
● Competitor-inspired link acquisition strategy (targeting domains linking to competitors).
● Ongoing monitoring & backlink health recommendations to maintain a strong profile.

Our Backlink Audit Process

We take a multi-step approach to thoroughly analyse, sanitise, and strengthen your link profile.

Step 1: Backlink Data Collection (Multi-Tool Analysis)

We extract backlink data from Majestic, Ahrefs, SEMrush, and Similarweb to ensure a complete and accurate picture of your link profile. This eliminates blind spots that come from relying on a single tool.

Step 2: Backlink Profile Overview

● Total backlinks & referring domains.
● Breakdown of DoFollow vs. NoFollow links.
● Geographic distribution of referring domains.
● Link type distribution (text, image, redirect, etc.).
● Historical backlink trends – growth vs. decline.
● Lost backlinks report (backlinks that were removed, broken, or replaced and their impact on your rankings.

Step 3: Link Quality Assessment

We analyse the quality of your backlinks using:
● Majestic’s Trust Flow & Citation Flow to gauge link authority.
● Manual review to identify manipulative backlinks.
● Relevance analysis to ensure your links come from reputable, niche-related sources.

Step 4: Identifying Manipulative Links

We detect and flag:
● PBN (Private Blog Network) links.
● Link farms & spam directories.
● Hacked site links & negative SEO attacks.
● Unnatural or paid backlinks that violate Google’s guidelines.
For each manipualtive link, we provide recommendations on whether to ignore or do something about it.

Step 5: Competitor Backlink Benchmarking

We analyse your backlink profile against competitors to uncover:
● High-quality domains linking to your competitors but not you.
● Shared backlinks among competitors.
● New link-building opportunities based on competitor strategies.

Step 6: Action Plan & Recommendations

●New link-building strategies based on high-authority sources.
●Ongoing monitoring plans to track backlink health.

Why Choose Us?

We conduct a thorough review of your internal linking strategy and provide actionable recommendations to enhance your website’s structure.

✔ Multi-Tool Approach

We combine insights from four top backlink analysis tools for accuracy.

✔ Expert SEO Analysts

Manual review of backlinks to avoid false positives.

✔ Competitor Insights

Find and outperform your competitors' backlinks.

✔ Clear Action Plan

Not just data—we provide real SEO strategies to boost rankings.

FAQs

What happens if I have lost backlinks? Can they be recovered?

Absolutely.We analyze why backlinks were lost (content removal, site migration, competitor takeover) and provide a recovery plan that includes:
✔ Reaching out to website owners for reinstatement.
✔ Setting up 301 redirects if necessary.
✔ Finding alternative link-building opportunities to replace lost links.

How often should I conduct a backlink audit?

We recommend auditing your backlinks at least twice a year, but you should run one immediately if:
✔ You notice a sudden ranking drop.
✔ Your site was hit by a Google algorithm update.
✔ You’ve acquired a large number of new backlinks.
✔ You suspect a negative SEO activity by your competitors.

Will this audit improve my SEO rankings immediately?

A backlink audit itself won’t instantly boost rankings, but recovering lost backlinks and building better links will 100% lead to long-term ranking improvements.

How long does it take to complete a backlink audit?

Our backlink audit typically takes 14 business days, depending on the size of your backlink profile and the complexity of the analysis.

How does an internal linking audit differ from a backlink audit?

An internal linking audit analyzes links within your website, while a backlink audit reviews links from external websites pointing to yours. Both are important for SEO but serve different purposes.

How long does it take to see SEO improvements after fixing internal linking issues?

Depending on your website's size and authority, SEO improvements can be seen within weeks to a few months after implementing recommendations.

How to Get Started

To get started with your backlink audit, please contact us via live chat (using the chat icon at the bottom of the page) or email us at [email protected].