INTERNAL LINKING AUDIT SERVICE

Boost rankings, improve navigation, and maximise link equity with a thorough and professional internal linking audit.

What is an Internal Linking Audit?

An internal linking audit is a comprehensive analysis of how your website’s internal links are structured, ensuring they are optimised for both SEO performance and user experience. Internal links connect one page of your website to another, helping search engines discover and understand your site’s hierarchy while guiding users to relevant content.

Why Do Internal Linking Audit?

When internal links are optimised correctly, both users and search engines can navigate your site effortlessly, leading to better rankings and engagement.

SEO BENEFITS

Search engines use internal links to discover and index pages. A strong internal linking strategy can:

✔ Improve Crawlability – Ensure search engines can efficiently index all your important pages.

✔ Distribute Link Equity – Pass authority from high-ranking pages to those that need a boost.

✔ Enhance Keyword Relevance – Reinforce topical authority by linking related content strategically.

USER ENGAGEMENT

Beyond SEO, a well-planned internal link structure benefits users by:

✔ Improving Site Navigation – Helping visitors find relevant content easily.

✔ Reducing Bounce Rates – Encouraging users to explore more pages instead of leaving quickly.

✔ Enhancing Content Discoverability – Ensuring important pages aren’t buried deep within your site.

What’s Included in Our Internal Linking Audit?

We conduct a thorough review of your internal linking strategy and provide actionable recommendations to enhance your website’s structure.

Comprehensive Link Analysis

● Assessing your current internal link structure.
● Identifying weak or missing links that could be improved.

Link Distribution & Hierarchy Review

● Evaluating whether link equity is being passed efficiently across your website.
● Identifying orphan pages (pages without internal links) and suggesting integration strategies.

Anchor Text Optimisation

● Reviewing anchor text usage to ensure it's diverse, natural, and SEO-friendly.
● Fixing issues like over-optimisation, generic anchors, or keyword stuffing.

Fixing Broken & Redirected Links

● Identifying broken internal links that harm SEO and user experience.
● Fixing or removing unnecessary redirects that slow down crawling and indexing.

Internal Link Opportunities & Recommendations

● Suggesting new internal linking opportunities for better content connections.
● Advising on content hubs and silo structures to improve topical authority.

Developer Tickets for Easy Implementation

Implementing technical SEO fixes can be overwhelming, especially for businesses without an in-house SEO team. That’s why we provide detailed developer tickets in a format that integrates with your workflow (JIRA, Trello, Asana, ClickUp, etc.) to ensure smooth and accurate implementation of our recommendations.

What’s Included in the Developer Tickets?

✔ Issue Description – A concise explanation of the technical SEO problem.
✔ Impact on SEO & Performance – Why fixing this issue is crucial.
✔ Recommended Fixes – Step-by-step instructions for developers.
✔ Priority Level – Categorised as Critical, High, Medium, or Low based on SEO impact.
✔ Testing & Validation Steps – Guidelines to ensure proper implementation before deployment.

Our Internal Linking Audit Process

Step 1: Website Crawl & Data Collection

Using industry-leading SEO tools, we analyse your website’s entire internal link structure, identifying issues such as broken links, misplaced anchors, and orphan pages.

Step 2: Analysis & Issue Identification

We categorise and prioritise internal linking issues based on their impact on SEO and user experience.

Step 3: Custom Report & Recommendations

You’ll receive a detailed, easy-to-understand report with clear, actionable recommendations on how to improve your internal link structure.

Step 4: Implementation Support

If you need help implementing the changes, we are happy to offer optional hands-on support to fix issues and optimise your internal links effectively.

Step 5: Post-Implementation Checks

After you've applied our recomemndations, we will check to ensure everything is set up properly - at no extra cost.

We Don’t Just Audit—We Measure Your Results

Pre vs Post-Implementation Performance Analysis

An internal linking audit is only valuable if it leads to real improvements. That’s why we go beyond just offering recommendations—we follow up 3 months later to measure the impact of the changes and help you adapt to changes in the industry.

How We Track Performance Improvements

Organic Traffic Changes

Has your site seen an increase in visitors from search?

Crawlability & Indexing Improvement

Are key pages being indexed more efficiently by Google?

Page Engagement Metrics

Are users spending more time on your site and visiting more pages?

Search Impressions

Has your site appeared in more search results?

Ranking Positions

Have your target pages moved up in search rankings?

Clicks & CTR

Are more users clicking through from search results?

Follow-Up Report & Further Recommendations

At the end of the three-month period, you’ll receive a detailed follow-up report with:

✔ Before vs. After Comparisons

See exactly how your internal linking improvements have impacted your site's performance.

✔ Additional Tweaks & Insights

If needed, we’ll suggest further optimisations to further improve results.

Who Can Benefit from This Service?

E-commerce Stores

Enhance category and product linking for better conversions.

Corporate Websites

Strengthen internal navigation and page authority.

Agencies & SEO Professionals

Gain expert insights for their clients.

Website Owners & Bloggers

Improve content discoverability and SEO.

Generally speaking, if you own a website and want better rankings, improved engagement, and a great user experience, this service is for you.

Why Choose Us?

We conduct a thorough review of your internal linking strategy and provide actionable recommendations to enhance your website’s structure.

✔ SEO Expertise

Our team has extensive experience in technical SEO and website architecture, ensuring your internal linking strategy is optimised for both users and search engines.

✔ Tailored Recommendations

Unlike automated reports, our audit provides custom insights specific to your website's structure and business goals.

✔ Actionable Reports

You won’t get a vague checklist—we deliver clear steps to improve your internal links effectively.

✔ Ongoing Support

Need help beyond the audit? We offer implementation and consulting services to help you optimise your internal links seamlessly.

HOW TO GET STARTED

To get started, contact us to discuss your website goals. You can do this via our live chat facillity below or send an email to [email protected].

FAQs

How long does an internal linking audit take?

It's difficult to give a definite a turnaround time that applies to all websites because no two websites are the same. It all depends on the size of your website, the scope of work, and the number of clients we have on queue.

What tools do you use for the audit?

We use Google Search Console, Screaming Frog, Ahrefs, SEMrush, Majestic, MOZ, Chrome Dev Tools, PageSpeed Insights, Google Apps Scripts and several internal custom tools to conduct a thorough analysis.

Do you implement the fixes or just provide recommendations?

Our standard audit provides recommendations, but we also offer an optional implementation service if you need help making the changes.

How often should I conduct an internal linking audit?

If you regularly add new content, redesign your site, or notice SEO performance drops, we recommend you audit your internal linking every 6-12 months.

How does an internal linking audit differ from a backlink audit?

An internal linking audit analyses links within your website, while a backlink audit reviews links from external websites pointing to yours. Both are important for SEO but serve different purposes.

How long does it take to see SEO improvements after fixing internal linking issues?

Depending on your website's size and authority, SEO improvements can be seen within weeks to a few months after implementing recommendations.