Technical SEO Audit Services

Get a full technical SEO audit to find and fix hidden website issues. Improve crawlability, speed, indexing, and rankings.

What Is Technical
SEO Audit?

A technical SEO audit is a deep dive into your website’s backend and structure to find and fix issues that affect search engine rankings. It’s like a health check for your website—ensuring Google can crawl, index, and rank your pages properly.

Without a solid technical foundation, even the best content and backlinks won’t get you the rankings you deserve. Slow speed, broken links, indexing problems, or poor mobile performance can silently hurt your SEO.

Our audit identifies critical issues—from site speed and indexing errors to internal link gaps—so your website can perform at its full potential. We give you a clear, actionable roadmap to fix them.

Why Your Website Needs a Full Technical SEO Audit

Your website may look great on the surface, but hidden technical issues could be hurting your rankings, traffic, and user experience. A full technical SEO audit reveals the underlying issues hindering your website's performance and preventing it from reaching its full potential.

Identify Critical Issues

A thorough audit goes beyond surface-level problems, uncovering deep-rooted technical issues that impact crawlability, indexing, and user experience. These issues can range from complex site architecture problems to subtle code errors that are invisible to the naked eye.

Maximise Crawlability and Indexing

Search engines need to access and understand your content to rank it. A full audit ensures that your website is easily crawlable and indexable, allowing search engines to discover and prioritise your pages effectively.

Boost Website Speed and Performance

Slow-loading websites frustrate users and negatively impact search rankings. An audit identifies performance bottlenecks, allowing you to optimise speed and enhance the user experience.

Enhance Mobile-Friendliness

With the majority of searches now happening on mobile devices, a mobile-friendly website is no longer optional. A full audit ensures your site provides a seamless experience across all devices.

Uncover and Resolve Duplicate Content

Duplicate content can confuse search engines and dilute your website's authority. An audit identifies duplicate content issues, allowing you to implement effective solutions.

Improve Website Architecture

A well-structured website makes it easier for search engines and users to navigate. An audit assesses your website's architecture, identifying areas for improvement and ensuring a logical flow of information.

Gain a Competitive Edge

By addressing technical SEO issues, you can improve your website's search rankings and outrank your competitors. A full audit provides the insights you need to stay ahead of the curve.

Data-Driven Decision Making

A Technical SEO Audit provides hard data, allowing you to make informed decisions about your SEO strategy. It removes the guess work.

Prevent Future Issues

By proactively addressing technical issues, you can prevent them from becoming major problems in the future. Regular audits help you maintain a healthy and optimised website.

Common SEO Problems That Go Unnoticed (Until It's Too Late)

Many website owners focus on content and keywords, but crucial technical SEO issues often lurk beneath the surface, silently sabotaging your search engine rankings. These problems are easy to miss, but their impact can be significant. Here are some of the most common unnoticed SEO culprits we'ev seen on clients' website:

Orphan Pages

These are pages that exist on your website but are not linked to from any other internal pages. Search engine crawlers struggle to find them, leading to missed indexing and lost traffic.

Slow Page Speed on Specific Pages

While you might test your homepage, individual product or service pages might be lagging significantly, impacting user experience and rankings.

Incorrect Canonical Tags

Improperly implemented canonical tags can lead search engines to index the wrong version of a page, resulting in duplicate content issues and wasted crawl budget.

Unoptimised Image Sizes

Large, uncompressed images slow down page loading times, especially on mobile devices. This is a common oversight that can negatively impact Core Web Vitals.

XML Sitemap Errors

An outdated or error-ridden XML sitemap can prevent search engines from discovering and indexing your latest content.

Mobile Usability Issues on Specific Device Types

Your site might test well generally, but issues may arise on specific mobile devices or screen sizes, leaving segments of users with a poor experience.

Mixed Content Warnings (HTTP/HTTPS)

When a secure HTTPS page loads insecure HTTP resources, it triggers mixed content warnings, which can deter users and negatively impact trust and SEO.

Redirect Chains

Too many redirects strung together slow down page loading and can confuse search engine crawlers, impacting indexing.

Lack of Schema Markup on Important Pages

Without schema markup, search engines may struggle to understand the context of your content, limiting your chances of appearing in rich results.

Internal 404 Errors

These are broken links within your own website. They create a poor user experience and waste crawl budget.

Indexation of Staging or Development Pages

Sometimes, staging or development versions of websites accidentally get indexed, which can lead to duplicate content issues and confusion.

Our Technical SEO Audit Process

1. Initial Discovery and Goal Setting

We begin by understanding your business goals, target audience, and current SEO performance.
We discuss your concerns and tailor the audit to address your needs.
We establish clear benchmarks and KPIs for measuring the success of our audit and subsequent implementation.

2. Website Crawl & Data Collection

Full-site crawl using advanced crawling tools to thoroughly scan your website, simulating how search engines access and index your content.
Log file analysis to track Googlebot behavior
Google Search Console & Analytics data extraction

3. Indexability & Crawlability Audit

Identify blocked pages (robots.txt, noindex tags).
Analyse sitemaps and canonicalisation.
Detect orphaned pages & crawl budget waste.

4. Site Speed & Core Web Vitals Analysis

We conduct in-depth speed tests using tools like Google PageSpeed Insights and WebPageTest.
We analyse Core Web Vitals (LCP, INP, CLS) to identify performance bottlenecks.
We assess image optimisation, code minification, server response times, and hosting improvements.

5. On-Page & Content Structure Audit

Duplicate content detection (thin pages, keyword cannibalisation)
Missing or duplicate title tags, meta descriptions, and H1s
Broken internal links & anchor text optimisation
Canonical tags and hreflang tags assesment.

6. Structured Data & Schema Markup Validation

Review & fix schema errors (products, breadcrumbs, articles, reviews)
Validate JSON-LD structured data implementation
Identify missing schema opportunities

7. Mobile-Friendliness & User Experience Audit

HTTPS & SSL validation
Mixed content warnings (HTTP elements on HTTPS pages)
Malware & security vulnerabilities

8. Security & Technical Health Check

Mobile usability issues (e.g., viewport problems, touch targets)
AMP validation (if applicable)
Mobile speed & adaptive design improvements

9. JavaScript & Dynamic Content Review

JavaScript rendering issues affecting search visibility
Detect lazy-loaded content that search engines can’t see
Optimise SPA (Single Page Application) for SEO

10. Internal Linking & Site Architecture Audit

Identify orphaned pages & improve crawl depth
Analyse internal link distribution for SEO power
Find broken links & devise anchor texts optimisation strategy

11. Backlink & External Link Audit

Analyse backlinks for manipulative tactics that could get the site penalised
Detect broken outbound links and update them
Optimise external link structure for better authority flow

12. Recommendations & Implementation Strategy

Provide a prioritised task list for developers & SEO teams
Assign critical vs. moderate vs. low-priority fixes
Offer ongoing support & implementation help (if needed)

Deliverables

Here's what you'll get in your technical SEO audit report:

Full Technical SEO Report

Delivered in PDF or Google Sheets for easy access.

Prioritised Fixes List

Every issue is categorised by Critical, High, Medium, and Low priority.

Custom Recommendations

Clear, actionable solutions tailored to your website and SEO goals.

Developer Tickets

We create structured tickets in Jira, Trello, Asana, or your preferred system.

Visual Explanations

We provide Loom video walkthroughs and annotated screenshots to illustrate key issues and recommended solutions

Supporting Data

A comprehensive export of all identified issues, including affected URLs, error details, and key metrics.

Who This Audit Is For (and Use Cases)

If any of these apply to you, our technical SEO audit is the solution:

✔ Businesses with Declining Search Traffic

If your rankings and organic traffic are dropping, we’ll diagnose and fix the technical roadblocks affecting your visibility.

✔ eCommerce Stores Struggling with Indexing Issues

From product pages not appearing in search results to duplicate content problems, we ensure your store is properly crawled and indexed.

✔ Enterprises with Large, Complex Websites

Managing a large site comes with challenges like crawl budget waste, JavaScript SEO, and internal linking inefficiencies—we help you optimise at scale.

✔ Companies Planning a Website Migration or Redesign

Avoid ranking losses during a domain change, replatforming, or site restructure with our migration-focused SEO audit.

✔ Agencies Looking for a White-Label SEO Audit Solution

Need expert SEO insights for your clients? Our audit provides ready-to-use reports, developer tickets, and implementation roadmaps under your brand.

Post-Implementation Performance Analysis

Fixing technical SEO issues is just the first step. The real question is: Did it work?

We help you to understand the return on your investment with a detailed report of your website’s organic performance post-technical SEO fixes by measuring:

✔ Indexing & Crawlability Improvements

We verify that search engines are now efficiently crawling and indexing your website, ensuring that all valuable content is being discovered.

✔ Organic Traffic Growth

We track the rise in organic search traffic, spotting trends and identifying which pages are seeing the biggest impact.

✔ Keyword Ranking Improvements

We track the movement of your target keywords in search engine results pages (SERPs), highlighting improvements in ranking positions.

✔ User Engagement Enhancement

We analyse user behaviour metrics, such as bounce rates, time on page, and conversion rates, to assess the impact of the technical optimisations on user experience. Improved site speed and usability should lead to better engagement.

✔ Core Web Vitals Monitoring

We continuously track Core Web Vitals to ensure that your website’s performance remains optimal, even as content is updated.

✔ Conversion Improvement

If you have e-commerce or lead generation goals, we track the impact of the technical changes on conversion rates, demonstrating the direct link between technical SEO and business outcomes.

COMMON QUESTIONS

I've had audits before, and they're just a bunch of numbers and jargon. How is yours different?

Numbers are meaningless without context. Jargon is just a way to sound smart while saying nothing. Our audits are designed to be actionable. You'll get video walkthroughs, annotated screenshots, clear recommendations, no meetings unless you insist. Our goal is to give you everything you need in the audit itself. If you prefer to jump on a call, we can, but you shouldn’t have to.

How long does the technical SEO audit process take?

The timeline varies depending on the size and complexity of your site, but typically, you can expect a completed audit within 10 - 20 business days. We prioritise efficiency without sacrificing thoroughness, ensuring you get actionable insights as quickly as possible.

What kind of results can I expect after implementing your recommendations?

Look, we can't guarantee overnight miracles. But we can guarantee that by addressing the technical issues holding you back, you'll see:

✔ Improved crawlability and indexation.
✔ Increased organic traffic.
✔ Better user experience.
✔ Higher search engine rankings.
✔ More conversions, because a site that functions well, builds trust.

The key is implementation. we’ll give you the roadmap, you’ve got to drive your website to where it should be.

What is the cost of your technical SEO audit?

Instead of a generic price, we provide customised quotes based on the scope and complexity of your website. This ensures you get precisely what you need, without paying for unnecessary extras. Contact us for a free, no-obligation consultation, and we'll discuss your specific requirements.

What if I don't understand something in the audit report?

You’ll have the loom videos to rewatch and the annotated screenshots to review. If you have any remaining questions, you can always initiate a live chat or email us directly.

What information and access do I need to provide to get started with the technical SEO audit?

To ensure a comprehensive and accurate audit, we'll need the following:

✔ Your Website URL: The starting point for the analysis.
✔ Access to Google Search Console: This provides crucial data on crawl errors, indexation issues, and search performance.
✔ Access to Google Analytics: This helps understand user behaviour and site performance metrics.
✔ Access to your server log files: These files provide critical information about how search engine crawlers interact with your website, revealing hidden issues and opportunities.
✔ Any Specific Concerns or Goals: Sharing your objectives helps us tailor the audit to your unique needs.

How to Get Started

Getting started is simple. Initiate a live chat and email us at [email protected] to discuss your needs and we'll take it from there.