Website Migration Services
Migrating your website can be a complex and risky process, especially when it comes to preserving your hard-earned SEO rankings. Our specialised website migration services ensure a smooth transition, maximising your online visibility. As technical SEO experts, we handle key aspects of the migration, from pre-migration audits to post-migration monitoring, ensuring your website emerges stronger than ever.
Types of Website Migrations We handle
We have extensive experience in handling a wide range of website migrations, including:
Domain Migrations
Changing your website's domain name? We ensure a smooth transition, preserving your search engine rankings and traffic.
Platform Migrations
Moving from one CMS or e-commerce platform to another? We expertly handle the technical complexities, minimising disruption. (Examples: WordPress to Shopify, Magento to WooCommerce, etc.)
HTTP to HTTPS Migrations
Upgrading to a secure HTTPS connection? We'll ensure your internal linking structure stays intact.
Website Redesigns and Restructures
Implementing a major website redesign or restructuring? We'll maintain your SEO integrity throughout the process.
Subdomain/Subdirectory Changes
Reorganising your website's structure? We'll handle the necessary redirects and technical adjustments to preserve your SEO.
Internationalisation/Multilingual Migrations
Expanding your website to new languages or regions? We’ll ensure proper implementation of hreflang tags and other international SEO best practices.
WWW & Non-WWW URL Migrations
Ensuring consistent URL versions (www or non-www) across your website. We'll implement correct redirects to prevent duplicate content issues and consolidate link equity.
Our Approach to Website Migration
■ Pre-Migration Audit and Planning
- SEO audit to understand current website performance and ranking
- Identification of all pages, backlinks, and content to be migrated
- Mapping old URLs to new ones (creating a URL redirection plan)
- Analysing technical SEO aspects (site speed, mobile-friendliness, crawlability, etc.)
- Ensuring content preservation (e.g., blog posts, images, videos, metadata)
■ Migration Process
- Conduct a full SEO crawl of the staging site to detect missing pages, incorrect redirects, metadata inconsistencies, and broken links.
- Ensure proper implementation of canonical tags, structured data, hreflang, and meta tags.
- Verify that noindex/nofollow tags are on staging to prevent premature indexation.
- Check for potential redirect chains, loops, and errors before the migration goes live.
- Verify that all internal links are updated and pointing to the correct URLs.
■ Post-Migration Monitoring and Optimisation
- Running technical SEO checks after migration (site speed, broken links, redirects)
- Monitoring Google Analytics and Search Console for traffic shifts, errors, or penalties
- Ongoing SEO performance checks and troubleshooting (checking for crawl errors, 404s, 301 redirect issues)
- Post-migration optimisation for enhanced performance (page speed, mobile responsiveness, etc.)
Key Features of Our Website Migration Service
SEO-Focused Migration
We strive to maintain and improve SEO performance post-migration and prevent traffic loss through proper redirection and metadata preservation.
Customised Solutions
Tailored migration plans depending on the type of migration (e.g., for large eCommerce sites, international domains, etc.)
Expert Technical Support
Highly skilled SEO professionals handling all technical aspects of the migration, providing you with step-by-step updates throughout the entire migration.
Migration Challenges We Overcome
Preserving SEO Rankings & Organic Traffic
Challenge:
One of the biggest risks during migration is losing search engine rankings and organic traffic due to poor redirection strategies, broken links, and indexing issues. Even a small mistake in handling URLs can result in lost visibility.
How We Overcome It:
- Pre-migration audit to identify high-ranking pages, backlinks, and key SEO elements that must be preserved.
- 301 redirect mapping to ensure old URLs properly point to new URLs, preventing traffic loss.
- Comprehensive testing on a staging environment before go-live to verify redirects and ensure a seamless transition.
- Post-migration monitoring using Google Search Console and analytics to detect and fix ranking drops.
Managing Redirects Without Causing Issues
Challenge:
Improperly handled redirects can result in redirect loops, broken links, and loss of link equity, all of which negatively impact SEO performance.
How We Overcome It:
- Developing a detailed 301 redirect plan that maps every important old URL to its new version.
- Auditing the staging site before migration to check for missing or misconfigured redirects.
- Ensuring that all internal links are updated to point directly to new URLs instead of relying on redirects.
- Running post-migration checks to identify and fix any broken redirects or redirect chains.
Preventing Indexing & Crawlability Issues
Challenge:
A common issue with migrations is incorrect indexation settings, leading to either premature indexation of the staging site or failure to index the new site after migration.
How We Overcome It:
- Ensuring the staging site is properly blocked from search engines using robots.txt and noindex directives.
- Confirming that the live site is crawlable post-migration by removing noindex tags and testing with Google Search Console.
- Checking canonical tags to prevent duplicate content issues.
- Ensuring updated XML sitemaps are submitted to search engines for faster reindexing of the new site.
Avoiding Broken Internal Links & Missing Pages
Challenge:
During a migration, internal links can break if they still point to old URLs, leading to poor user experience and crawl inefficiencies.
How We Overcome It:
- Crawling the website before and after migration to detect broken internal links.
- Updating internal links sitewide to ensure they point directly to new URLs.
- Fixing orphaned pages (pages that lose their internal links during migration) to maintain site structure.
- Using automated and manual testing to validate all links and navigation elements.
Retaining Backlinks & Domain Authority
Challenge:
If not properly redirected, backlinks can lead to broken pages, lost authority, and ranking drops.
How We Overcome It:
- Identifying and preserving high-value backlinks.
- Ensuring all linked pages are redirected to relevant new URLs.
- Tracking lost backlinks post-migration and recommending how to reclaim them.
Contact Us for a Website Migration Consultation
Let’s ensure your SEO performance remains intact throughout the transition. Chat with us live on our website or email us at [email protected].
Thank you for considering us for your technical SEO needs. We're excited to collaborate and achieve your goals.
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